How we changed the branding of DREW MAT products
Change of the product branding
From dome stickers to elegant chrome emblems in the furniture industry, as in the example of the DREW MAT
The number of companies that have started producing furniture is so large that many are struggling with branding. How can you stand out in this competitive market?
What can you do to avoid competing solely on price?
We suggest focusing on building a recognisable and strong brand. It’s always a good investment that will pay off for years. We do our best in our area of expertise to help furniture companies stand out with beautiful, durable, and unique logo signage.
Implementation of new signage at DREW-MAT
Some time ago, Ms Sabina from the DREW-MAT brand approached us. Until now, they have been using domed stickers as their logo, but these no longer match the brand’s high-quality products. Despite their many advantages, domed stickers are too often associated with mass-produced items. The client wanted to avoid this effect when branding their high-quality furniture.
Together, we decided it was time for a thorough change.
The change of technology can make a significant difference.
The enhancement of the logo marking involved completely changing the technology. Instead of polyurethane stickers, we suggested metal emblems coated with golden chrome. It was a perfect solution. The logo’s appearance was transformed beyond recognition. The logo design remained unchanged, but the change in execution made the marking leave a completely different and much better impression.
The perfect combination of metal and wood
The metal logo now perfectly complements the natural character of wooden products. Some of these products also feature other metal elements. Together, they create a cohesive brand image on the product and emphasise their uniqueness.
The method of attaching the signage has not changed. The emblem is still quick and easy to mount. It is self-adhesive, and a 3M adhesive film ensures long-lasting adhesion.
An effect that catches the eye
The gold branding perfectly captured the brand’s character, whose products can now confidently compete in the premium category.
Meanwhile, building a brand or a premium product segment is an excellent strategy in response to industry price wars.
Check if your labels are consistent with the product.
POLINAL’s wide production range allows us to work with clients on exciting ideas and transformations of signage designs.
Want to refresh your product signage? Start with a package of free samples.
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