Product labels – food, industrial, for parcels.
Product labels can serve both marketing and informational purposes. They enhance brand recognition and convey everything customers need to know about a particular product. Why is it important to invest in high-quality labels, and why does it matter?
Product Labels – Why It’s Worth Using Them?
Using labels on products significantly boosts sales and improves a company’s position in the market. It doesn’t matter what type of products you specialise in: labels work in every situation!
A product label is primarily a great way to prominently display your company logo. This means that each sold product acts as an advertisement, reaching potential customers without your intervention. A well-designed label captures attention, and if it is distinctive enough, it will certainly be memorable for many people—even those who haven’t purchased your product. It’s enough to place the products in a visible spot in the shop. An original label will ensure that your solutions become the default option that comes to mind for customers when considering a specific purchase.
You can find out what’s inside without opening the packaging thanks to product labels. This is a time-saver and a convenience when shopping—your customers will surely appreciate it.
Labels – the business card of your brand
Every label on a product is a step towards consciously shaping your brand’s image. Labels are your company’s business card. Therefore, ensure they are aesthetically pleasing and thoughtfully designed, as it is often the first impression determining a purchase!
The colour scheme of the product label, the type of graphics displayed, and the overall aesthetic all influence how your customers will remember you. Consider how you would like to be perceived. Is your aim to create an impression of exclusivity, elegance, modernity, or perhaps authenticity? When designing labels, every detail matters, and each small element can determine the product’s success.
The appearance of labels and packaging, the fonts used, and the shape all evoke certain subconscious associations in customers. For instance, labels on cosmetic products often evoke thoughts of natural ingredients, attention to detail, or minimalist class and elegance. In contrast, the labels of industrial products typically appear straightforward, lacking elaborate embellishments.
What characterises a good label?
A well-designed and executed product label should meet a range of requirements. First and foremost, it should combine aesthetics with functionality; however, that alone is not enough to stand out from the competition.
What you need to remember when ordering product labels?
- Print quality – is of immense importance. It makes the label look good and ensures the readability of all the information presented on it. A high-quality printed label is associated with professionalism and a strong brand presence.
- Sticker durability—Depending on the product, you may need a durable label that lasts for many years or a label intended for single use. A good label is made from material that helps it perform its functions effectively.
- Clear design—sometimes, less is more. While the graphic design of a label is important, it’s possible to go overboard in the quest to create something truly original and unique. An excess of form over content can appear tacky and fail to evoke positive associations.
- All important information – the customer should be able to easily find the product ingredients, usage instructions, and manufacturer contact details on the label.
How do you match the label type to a specific product?
As the product label has met all your expectations, you need to ensure that the design and execution are tailored to the specific product. What should you pay attention to?
Food Product Labels—Food product labels are typically not designed to last for many years, especially when the product is intended for quick consumption. Therefore, they can generally be made from less durable materials, such as paper, which reduces production costs. However, aesthetics are crucial, as they attract customers. Labels for loose products, jars, and boxes can utilise many interesting ideas depending on the shape of the packaging.
Labels for Organic Products often use cardboard, brown paper, and recycled materials. Nature-inspired colours highlight that the product was created using traditional recipes in an environmentally friendly manner.
Labels for frozen products need to be waterproof due to the storage method. Paper won’t do! It’s better to opt for durable printing on sturdy film, just like promotional stickers.
Chemical Product Labels—it’s important to prioritise simplicity and clarity. Such a label must convey essential information to the customer regarding the product’s use and—if necessary—safety precautions. Chemical product labels need to be relatively durable. Similar principles should be followed when ordering labels for industrial products.
Cosmetic Labels—In such products, it is important to focus on subtlety, delicate embellishments, and an exclusive appearance of the label. Ranges of cosmetics that can be used together are often marked with similar labels, giving customers a hint of which products can be combined.
Labels and stickers on packaging—in times when a significant portion of sales is through shipping, packaging matters. Placing labels and stickers on packaging on parcels will help promote your brand and enhance its recognition.
Warning labels for parcels
Products for sale need to be packaged. Sometimes, you’re selling a delicate item, prone to damage and requiring special care. This is especially important during shipping – a packaged parcel may not reveal at first glance what is inside. When handling the product, a moment of inattention or insufficient care can lead to destruction. However, this can be easily avoided by using parcel labels that inform about the necessary precautions.
Warning labels and stickers will ensure that recipients handle the package with care, lift it properly, and store it in a way that prevents damage. For this reason, we typically print such labels on self-adhesive film for easy application on the packaging. They should also feature bright, highly visible, contrasting colours so no one overlooks the warning.
With the right product labels, customers will be more inclined to choose your solutions. As a result, your company will become more recognisable in the market. It’s important to ensure that the labels accurately reflect the essence of the products, evoke positive associations, and contribute to your brand image. When deciding on a specific design, consider what brand image you want to create – this will help you make the best choice.
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