Furniture manufacturers’ labeling market overview
The furniture industry has been competing for market share for a long time. It is a refined brand, backed by quality and design, that enables sales with a significantly higher margin. The lasting connection between the product and the brand is ensured by the visible logo on the furniture.
Furniture manufacturers are increasingly utilising solutions designed to display logos on furniture, making customers aware of the brand associated with the products. It is crucial because this competitive market has reached a stage where its branding often determines sales volume.
The design of furniture products is often so unique that it creates a brand distinction. Product lines are created that share a common denominator: the logo. See examples below.
Let’s take a look at how furniture manufacturers are addressing the art of integrating furniture with the now-necessary signage. The consistency of image achieved in this way is a considerable value and investment for the company in the long term.
Subtle form of the chrome-plated metal logo.
The trend of using metal chrome emblems of very high precision craft coincides nicely with the excellent care taken by furniture manufacturers regarding the quality of their products.
Wood and metal have long been a good combination. The logo on wooden furniture can be subtle, elegant and discreet at the same time.
We know that in this combination, the logo is not supposed to impress with its form and shape, but should harmonise with the furniture and add shine to it. In this case, the silver shiny letters of the logo will be visible, but they do not disturb the beautiful wooden pattern.
A self-adhesive logo made of separate letters, it is easy to stick them all onto the furniture with one hand movement. Therefore, it is no surprise that this is such a frequently chosen solution.
The black painted surface highlights the shiny chrome even more. Just make the surface quite smooth, and you can make sure that customers notice your brand. It will also increase its awareness every time they touch the product. It is an investment that pays off when the customer starts to consider a purchase.
Powder-coated metal cabinets are also a good base for using chrome letters with strong 3M adhesive as a logo. The Jan Nowak® company marks its products in this way and builds excellent recognition for this interestingly named brand.
The KAZMIERCZAK MEBLE brand discreetly marks products, such as kitchen countertops made of stone, with self-adhesive chrome.
Wood perfectly matches the noble look of metal signs. They can be glued to both wood and steel elements. Proper preparation of the project also has a significant impact on the durability of the 3M adhesive film.
The matt chrome finish option goes perfectly with wood and metal. The logo does not reflect light like the glossy version, allowing you to show the brand more discreetly. Below, you can see a matte silver producer logo on the table made by LUKMA METAL.
The adhesion to painted metal is also excellent. The logo can be stuck on both wood and metal, with which it visually harmonises perfectly.
The application of emblems, even those consisting of separate elements, is easy. It is facilitated by an additional transport foil always attached to each metal emblem.
The next project showcases the stylish combination of wood texture and metal. Chrome-plated silver emblem with logo CO DO MILIMETRA brand.
The chrome signage looks exceptional, especially in combination with dark, high-gloss lacquered wood.
Whether glossy or matte, metal signage is now the preferred method for displaying logos on furniture.
We also recommend a version in which the emblem background is chrome and the logo is “cut out” in the middle. This is the so-called “negative” version. It is easier to stick such an emblem, and it also has better adhesion.
There is also no risk of individual letters coming loose due to accidental action.
A logo base that makes an even bigger difference.
Wood products often offer a wide range of colour options, and sometimes it’s better to provide your brand with a solid and neutral backdrop in the form of an additional underlay.
It further enhances the brand’s legibility on furniture products. This option creates logo plates that are slightly easier to stick on and have even greater adhesion.
Several base colour options are combined with chrome finish options. It allows you to compose unique and style-appropriate emblems that will be a valid symbol of a strong brand.
This emblem demonstrates the precision of the logo detail effect. The black, matte background highlights the shine of the chrome even more.
As a result, the furniture is marked with chrome stickers, which are entirely consistent with his style and are no longer anonymous. The expressive style of the marking is intentional in this case and is intended to emphasise the importance of the brand. “Logging” furniture in this way is also a permanent marking for years.
Industrial style furniture visually harmonises perfectly with metal logo markings. The brushed aluminium effect emphasises the unique character of these products.
The Meble Ben company also showed how, with our help, their logo now appears on furniture products. Silver matte chrome, combined with a black base, perfectly matches both white and natural wood.
The TAMO DESIGN brand product labelling is another example of a coherent, consciously and consistently built brand image.
The KLUDO brand also decided to strongly emphasise its identification with the metal logo of its products.
Deer Wood
⭐ ⭐ ⭐ ⭐ ⭐
Together with Polinal, we successfully designed elegant emblems. We are impressed by the precision of the craft and the quality of the stickers. Thank you very much for your cooperation and efficient communication 🙂. We highly recommend it!
Source: Google Opinions POLINAL®
Gold and wood. The perfect duo for marking.
If the signage is to blend even better visually with the wooden product, then gold chrome will provide that effect.
By choosing gold marking, you can emphasise the association of the product with the premium segment. This further confirms that the recipients perceive the furniture they buy as having high value.
Below is an example of successful implementation, where the inside drawers of a wardrobe are marked for jewellery. This logo will look great surrounded by gold and silver.
The gold emblem also works exceptionally well with black, which is why it often ends up on visible, dark furniture construction elements. These elements create a perfect contrasting background for the logo.
“PS … logo robi różnicę. DZIĘKUJEMY za współpracę !!!”
Paweł Błażejewski
The golden, shiny colour takes on different shades depending on the angle of the light. This play of light draws attention to the brand.
The emblem looks even better if it is glued into a specially prepared, hand-milled recess in the wood. Then the effect of combining the logo with the product is already at the highest level.
Below are more examples of using the colour gold to highlight the brand and connect it with the product. The colour gold goes perfectly with the brown-yellow shades of wooden products, such as tables, cabinets, and coffee tables.
The combination of wood with black and gold highlights the modern character of the brand. It complements the popular loft style that has recently dominated the design of furniture industry products.
Logo emblems are best used in discreet places on furniture, such as side walls, drawers or steel table structures. These places do not significantly impact the appearance of the product, and the logo is visible frequently when the product is in use.
Are you interested in such markings? First, send us your logo by e-mail: biuro@polinal.pl
Furniture branding with 3D stickers remains a popular trend.
Despite the apparent trend of using metal, the classic domed stickers with a 3D effect are also still used in furniture branding. This well-known technology can still be attractive, provided that the logo sticker design is consistent with the brand’s character.
Unlike chrome emblems with just the logo, such 3D stickers often also include a phone number or website address, which makes contact with the company even easier. But the logo itself can also be displayed in this technology, interestingly.
For example, metal furniture complements this type of signage well. Domed stickers, due to their properties, allow for easy washing and disinfection of such furniture, while simultaneously protecting the print and the logo itself. A convex logo on furniture is a solution that will work great.
The logo itself typically features in the design of raised labels for metal furniture. It is also sufficient to link the product to the supplier permanently. Such advertising in the form of the logo itself attracts new customers in many places. They can easily find the manufacturer’s contact information on the Internet by searching for the name and logo.
It is also worth marking specialist metal cabinets (e.g. safety cabinets) with a permanent convex logo, which immediately indicates the manufacturer. Below is an example of the use of dome stickers by BOXMET Medical.
Convex markings can also support the image of modern wooden furniture. It is worth remembering that the shape of 3D labels does not have to be typical. Then the form can harmonise with the logo and the entire branding.
Convex stickers are often used on office furniture that is heavily used. High abrasion resistance and complete print protection ensure the longevity of these markings.
Accessories and devices used in the furniture industry are also marked with durable, convex stickers that are resistant to harsh working conditions.
Convex stickers are also often used to mark logos on kitchen and bathroom furniture drawer elements. Their high resistance to water and mechanical damage is a valuable advantage.
LLogo on furniture as classic self-adhesive labels.
Sometimes the simplest solutions are also the best. Printing on self-adhesive foil in the form of an advertising sticker is a discreet way to connect the brand with the product.
Sometimes, the classic sticker gives a surprisingly good and modern effect.
The examples demonstrate that there are several possibilities in furniture labelling.
Attaching the logo to furniture by glueing.
Our products focus on the simplest and fastest way of mounting –with glue. Special self-adhesive foil or 3M adhesive film ensures proper adhesion on both wood and painted metal profiles. Just peel the emblem off the sheet, press it into place, and you’re done.
Signs attached in this way are usually more aesthetically pleasing because there is no visible method of attachment that would interfere with the visibility and exposure of the logo.
Which furniture logo should you choose?
It is impossible to indicate one best solution for everyone. The choice depends on the product itself, the style and character of the brand, the logo design and a few other essential factors. We analyse them every day when working with our clients.
In the case of products like furniture, it is crucial to establish a strong connection between the brand and the product. Consistency in labelling will significantly increase recognition, as well as brand awareness.