Food Label Printing and Food Packaging Labels & Stickers

Labels on food products serve both informational and marketing functions. What should be on them, and what should you remember when designing and printing them?

Food Labels – A Form of  Product Advertising

Labels found on food items do more than inform about the contents of the packaging. They are also an excellent form of advertising for any product. The customer later associates the product with the specific graphic, colour scheme, and content placed on the label.

If you are wondering how to gain new customers, perhaps it is time for minor changes to your current labels? The more interesting you design them, the greater interest the product will generate. In a printing house, you can also choose the appropriate label finish—matte or glossy—which affects their appearance and perception.

The Informational Function of Product Labels

Product labels must include specific information, enhancing customers’ knowledge of the product. These requirements are strictly defined by law. The basic information concerns the contents of the packaging and the manufacturer.

Crucially, this includes elements such as the best-before date or use-by date, the precise composition of the product along with a nutritional table, and clearly listed allergens. The label should also display the food item’s weight, the barcode, and the manufacturer’s address.

Durability of Food Packaging Labels – Extremely Important

Labels placed on food products should be suitably durable. Depending on the product’s life cycle, we use either paper or foil (film) labels. This is particularly important for items stored at low temperatures or exposed to difficult storage conditions.

Among other factors, the type of film they are made from is important. When printing them, it is worth asking whether they can be strengthened. Sometimes, applying a laminate is a good method—this is how we secure product stickers at Polinal. Labels produced in this way are significantly harder-wearing, waterproof, more abrasion-resistant, and sun-resistant.

Designing Food Product Labels

If you want high-quality food product labels, do not choose a traditional printing house that produces leaflets or business cards. Specialist printing houses that focus on printing stickers, including food product labels, concentrate on many aspects of matching the label to the product.

They work exclusively with self-adhesive materials—paper or film. All customer designs are carefully analysed and reproduced on the film with maximum precision. For food products, self-adhesive labels on a roll are most commonly used.

Customers can choose their own label design, shape, and size, and participate in the preparation process. Print samples are also a frequently used option. Thanks to these, the customer can be sure that the labels will be exactly as expected. Therefore, it is worth choosing a trusted manufacturer of self-adhesive labelling products.

Contact our team to claim your sample pack of custom food labels.