What’s the difference between Interest and Desire stages in the AIDA model?

The Interest stage focuses on building customer interest by showing the benefits and unique features of your product or service, often using storytelling, rhetorical questions, and customer testimonials to demonstrate value. The Desire stage goes deeper by creating a strong emotional bond between the product and the customer, emphasizing how the product can satisfy specific needs or solve problems. While Interest makes customers want to learn more about your offer, Desire makes them feel they truly need and must have your product or service.